PACKAGING All those objects or wrappers that protect products such as boxes, bottles, papers and bags.
can be of different materials such as glass, cardboard, plastic, aluminum, alloys of various metals and wood. The product will depend on the material or content must be kept inside.
There are thousands of packages so just watch the shelves of supermarkets and you will notice the great number and variety of these. Features
container
PROTECT, PRESERVE, INCLUDE, easy storage, ATTRACT THE ATTENTION OF THE USER.
INFORMATION TO BE CONTAINED IN PACKAGING:
Every container or package may contain two levels of information.
1. INFORMATION MUST BE DETERMINED BY THE LAW OF PROTECTION OF THE RIGHTS OF CONSUMERS IN CHILE (LAW 19,496.)
Example:
- Logo product.
- Logo of the company that manufactures or her name.
- Registration. EJ. "ISP No. 26,103"
- License (if applicable) EJ. "Revlon Group Under license from NY, USA"
- Name and address of the company that manufactures it. EJ.: "Made in Chile by Laboratorios Davis SA - Av birdies No. 6366, Santiago."
- Summary product with its main features.
- Content of product.
- Length: Date of Manufacture and Expiration.
- Warnings
- Description of the instruction manual.
- Barcode.
- Quantity of the product. EJ.: "210 ml."
- Nutritional Information (If a food)
- Instructions.
- Signs for textiles where
2. Aggregated information that is not strictly INPRESCENDIBLE BUT HAS GREAT IMPORTANCE IN THE PRODUCT RECONOCIMIETNO. PACKAGING
are all objects that can transport and store the packaged products.
are usually corrugated cardboard boxes with Styrofoam or wood where the products ordered and organized the best way possible. Thus, they avoid chafing, dents or breaks.
Packaging: one of the most important functions of packaging is to protect the object when it is moved, either from the production floor to warehouse or store, or another country. In ceramic or glass objects, which are delicate, the packing must be special and fulfilling the function of protecting the subject of falls and blows, eg
commonly leads packaging print advertising, but instructions on handling your
, property, transport or stack, which contains object ID and the recipient.
Another function of packaging is to facilitate and protect the object for storage, for this long after packaging products are also packed.
MARKETING Marketing is planning and executing the development, pricing, promotion and distribution of ideas and services to create exchanges that satisfy goals of individuals and organizations. These activities ensure that products of interest to consumers are sold the price they are willing to pay and provide them information about their characteristics and availability.
Companies need to prepare and maintain a marketing strategy, a plan of action for development, pricing, distribution and promotion of products that meet specific customer needs
ADVERTISING
is one of the elements also called marketing promotion.
Today, advertising plays an important role in the development of any economic activity, is the means by which consumers can meet the technological products that are offered. At the same time can meet some of the advances in technology that will pay benefits and materials are made of products. In general
advertising's main objective is to persuade consumers to buy a particular product.
Elements
communication and advertising are the sender, the message, and receiver.
There are two types of issuers producers of goods or services that produce the product and the intermediaries who carry out sales promotion and product distribution.
There are two types of messages, primary demand that promotes a general class of products without mentioning brand names.
promotes selective demand specific brand.
DEMAND SELECTIVE
;
There are three types of receptors, direct consumer product manufacturers san a material for manufacturing another product, industrial brokers, companies that are responsible for supplying to other companies of different materials for production. CAMPAIGN
An advertising campaign consists of various elements that combine communication advertising under the same idea to publicize a product and its features to the user or customer.
is a bridge between supply and demand. It is also important to distinguish advertising from propaganda.
The first is a commercial purpose, selling products, but the propaganda is intended to convey messages ideological, religious, political, campaigns to promote good things. etc.
PROPAGANDA
;
Styles advertising advertising messages may adopt different styles, which are presented below:
• Identification with life show one or more people using the product in an everyday moment
Example: commercial TV. the family who is taking over lunch
Andean juice • Lifestyle: when the product is identified with a lifestyle.
Example: Light a milk advertisement that shows young people doing sport.
• Fantasia: create a new world or unreal situation
Example: the world and pap bilz
• Musical: use a catchy song (jingle)
Example: GASCO eoooo hot, hot hoa GASCO
• Personification: create character that embodies the product.
Example: BCI monkeys, puppy
Lipigas
• Technical expertise: show the workmanship highlighting the qualities of the company in this process or the ingredients in highlighting the importance of those ingredients in the product quality
Example: beer glass when manufacturing show
• Testimonial: shows any public or common character commenting on the product.
Example: speaking of the sublime mayonnaise, Jorge Zabaleta.
• Scientific evidence: a comparison of similar products occasionally show an institution that certifies quality.
Example: Comparing two toothpastes, Colgate and another, and certifies an institution. Advertising elements
communication
• Product Brand Slogan
•
• Logo • Container or wrapping
• • Propaganda Poster
radio or television
• Brochure • Printed
magazine and newspaper Internet
• Notices • Notices menders
• Etc. identity of a product or company
Each company has a brand, this is a set of concepts, ideas of the same products, names, acronyms etc.
The brand needs a graphical brand products, the brand graphic is made up of a logo and
isotype Isotype: the image is created to identify the brand, these can be
• Antibodies associative: they are images that are directly related to the mark
Example:
directly related to the puma brand puma (the same word )
the tree directly related to the mark CONAF
alluding Antibodies: refer to an element related to the product, either by force, purity, etc. Are less direct.
Example:
energy indicates that cereals are
abstract: they are most used today are more universal because the same brand can be used both in perfumes such as clothing or shoes.
Example:
 |
| THE 3 |
LOGO: is the brand name written in a more attractive. A key element is the font that is used as each communicates a message. There are logos that are the signature of the owner of the mark also.
Example:
There
figure name and logos are those that have been framed in a simple visual figure is like that blend the logo with the isotype. Example:
SLOGAN: phrase that characterizes a specific product brand
Example: VICHY
"HEALTH SKIN also involves"
Elite
"Maximum softness" ADVERTISING MEDIA
All these elements can be found in various advertising media or media that enable the dissemination of advertising.
These media can be classified into external, massive and direct. each of these media can use different types of items
advertising
;
EXTERNAL: all elements to communicate messages that are in our external environment, such as streets, roads, transport, public transportation, whereabouts, etc..
MASS: all elements of mass communication, which can reach the message to many people at the same time, as is the TV. Newspapers, Internet etc.. DIRECT
are those elements of communication that reach people individually, as a phone call to offer a new product, direct sales of products from catalogs by a counselor, or the promoters of a supermarket, the girl that gives you flyers on the street etc.
ACTIVITIES:
TIME: 3 CLASS 1, CLASS
• Read, analyze and comment on the contents of this unit of distribution. Find more examples of content. Ask your questions to the teacher.
2 º and 3 º CLASS
• Get together with a partner (partners), complete the assessment activity guide that will deliver the teacher.
• You must bring to class the following materials
1. 2 packages or small packages of products totally different example, a detergent and a food or medicine or brackets.
2.
scissors 3. glue, scocht
4. colored pencils, graphite
5. magazines (you, things, faces, now. Women, seventeen etc.) where ads appear, does not serve the product catalogs or magazines stores.
• CAN NOT TAKE THE GUIDANCE OF A CLASS TO ANOTHER, YOU MUST BE SUBMITTED TO PROFESSOR, it will deliver it into the second class to the finish.
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